About
Since 1999, Adrian Hailwood has been designing timeless women’s fashion from the heart of Auckland. Hailwood is known for elegant evening wear, bold printed fabrics, and standout jewellery. Pop by the flagship store at 516 Karangahape Road to experience the label firsthand.
Hailwood has dressed dancers for the Royal New Zealand Ballet and his designs have graced the red carpet. Celebrities such as Maggie Gyllenhaal, Tilda Swinton, Paloma Faith, Celine Dion and Lorde are fans.
Closer to home, he’s a favourite among Kiwis, with local celebrities often spotted in both his evening and daywear ~ too many to name... like the iconic Karyn Hay, Chelsea Winter, Antonia Prebble, Silbilla Paparatti, Carmen Vicelich, Rachel Johansen, Jacinda Ardern, Ria Hall, Toni Street, Claire Chitham, Keisha Castle-Hughes, Phoebe Trezevant Miller, Manylolomas, Sharyn Casey to name a few
Closer to home, he’s a favourite among Kiwis, with local celebrities often spotted in both his evening and daywear ~ too many to name... like the iconic Karyn Hay, Chelsea Winter, Antonia Prebble, Silbilla Paparatti, Carmen Vicelich, Rachel Johansen, Jacinda Ardern, Ria Hall, Toni Street, Claire Chitham, Keisha Castle-Hughes, Phoebe Trezevant Miller, Manylolomas, Sharyn Casey to name a few
"My demographic has grown with me. I have customers who have been coming in and buying stuff for over 15 years, so that’s quite cool. I definitely think about them when I’m designing, I definitely know my customer, what they want. I try to use as much natural fibre as I can - except for the sequins of course!"
